The ATLAS Foundation was founded by Jason Leonard and other rugby and corporate heavyweights to improve the lives of the poorest people on earth through the power of rugby.

After seeing the outstanding charity work done by rugby players and the rugby family here and overseas, we knew that we wanted to find a way to add our weight to their efforts, to improve the lives of disadvantaged people across the world.   Jason Leonard OBE

Why Rugby?

We use rugby as a tool for improving children's lives because:

  • it is our sport, and we have strong networks willing to help children across the world
  • the values of the game create fine young people who make solid life choices
  • child development structures lead into education and employment, lifting kids out of the cycle of poverty


📋 Due Diligence

We work in some pretty corrupt places. To make sure our money goes where it should, and it is the children who benefit, we work through a global network of Rugby Champions. They make sure our projects are robust, our money is spent properly, and they help with media and donor visits. 

Atlas Foundation’s UK-based staff and Trustees provide ongoing support and guidance to Rugby Champions, as well as conducting their own field monitoring visits. Atlas conducts standard financial and child protection checks and requires all partners to adhere to regular reporting schedules.

🚸 Child Protection

The Atlas Foundation recognises that all children have the right to participate in our programmes in a safe, positive and enjoyable environment, being protected from abuse, neglect, harm and poor practice. The welfare of the child is, and must always be, paramount to any other considerations.

While we are grateful to the hundreds of staff and volunteers who take so much time and care to support the kids in our programmes, we are aware that these positions of power and responsibility can be abused, and harm inflicted on children and vulnerable adults. Any form of abuse or neglect is unacceptable to us. We have a strict policy that all our projects must adopt and implement, which covers acceptable behaviour and reporting obligations. This can be found HERE and in the Key Documents quick links below. 

About Us

A 2min 30sec short film. 



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